Gramping holidays on the rise in Cumbria
Recession-hit families determined not to miss out on a holiday in Cumbria this year are turning to "gramping" as a way to save cash, a top Lakeland holiday park reports.
Gramping is when parents and children join up with their grandparents in order to cut holiday costs, says Henry Wild of Skelwith Fold Caravan Park in Ambleside.
This summer, he states, a growing number of holidaymakers staying on the park are spanning three generations of the same family.
The trend, believes Henry, suggests that parents don't want their children to miss out on the benefits of a holiday despite the pressures on household budgets:
"Gramping will be especially in evidence after schools have broken up, but we're already seeing increased numbers of multi-generation visitors at weekends," he said.
"It has benefits for everyone because apart from spreading the cost, gramping enables childcare to be shared, and for everyone to spend quality time together as a family in a relaxed environment.
"Plus, of course, Cumbria gains by continuing to earn tourism revenue despite the harder times many people are experiencing," said Henry who is a director of Cumbria's holiday parks association.
Gramping, he says, is also reported as being on the rise on many of the Lake District's 100-plus parks which belong to the body, the British Holiday and Home Parks Association.
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More press information from Henry Wild on 01539 432277
or PR consultant Jon Boston on 01768 895225